TV Advert Analysis
For this project we had to re-brand an already existing Unilever product and advertise it to a new audience with a new advert for that product. To begin with, I chose the Solero ice cream brand and I planned to change the target audience to one that was aimed towards teenagers/young adults rather than being targeted for adults. We then had to present our re imagined idea in front of Carl and a small group (mine consisted of Rhianna Payne, Ruth Manalo and Helen Webster). After this, we all came together to discuss as a group what we would rebrand. We decided to choose Magnum as our product and we chose my re-branding idea for the project. After we all discussed the idea, we began to plan how our advert would go.
We asked some people in our class to give us feedback on our concept (this can be shown in our questionnaire). The majority were able to understand our concept and work out what it was about and why we were doing it. Several of the people we asked believed it was not an effective way to advertise the product. Personally, I believe our advert was appropriate for our target audience for the main reason that the only people in our advert were those who fitted in our target audience. Overall, i think we managed to convey the message we created across in our advert and from our questionnaire, the majority believed so as well. When we began filming, we were faced with a few difficulties such as the lighting. We were only using natural lighting which made the overall footage look quite dark and in turn possibly effected how our advert was received as this caused continuity errors. For our advert we used several different filming techniques such as over the shoulder shots, close up, wide angle and panning. I feel as if our finished product was rather effective despite the few errors that occurred during the process. I believe we could have gone with a simpler route in getting our message across and i also believe we could have used some advertising techniques that would have made it more interesting and effective. The message we were trying to send across was that Magnums can brighten any dull moment and bring an element of fun to any situation.
I feel as if our advert could have been better, although we did manage to get the overall message we created across, we could have done it in a more professional manner. During pre-production we made sure that our idea complied with the ASA/BCAP. As our product was an unhealthy food item, we did not make any false nutritional claims about the product.
I believe that our final advert was different from our original idea but this is not necessarily a bad thing. Although it was harder to film due to the continuity errors, we managed to get our pre-production work done relatively quickly as we had a strong idea of what we wanted to produce and film. I am rather satisfied with how everything turned out, although if we were to redo this project i would recommend filming somewhere with no natural lighting and using artificial lighting (e.g.: soft boxes) as it would be easier to manage in case of errors that occurred. We shared the work equally between us as a group which is the main reason we finished our pre-production work quickly.
We asked some people in our class to give us feedback on our concept (this can be shown in our questionnaire). The majority were able to understand our concept and work out what it was about and why we were doing it. Several of the people we asked believed it was not an effective way to advertise the product. Personally, I believe our advert was appropriate for our target audience for the main reason that the only people in our advert were those who fitted in our target audience. Overall, i think we managed to convey the message we created across in our advert and from our questionnaire, the majority believed so as well. When we began filming, we were faced with a few difficulties such as the lighting. We were only using natural lighting which made the overall footage look quite dark and in turn possibly effected how our advert was received as this caused continuity errors. For our advert we used several different filming techniques such as over the shoulder shots, close up, wide angle and panning. I feel as if our finished product was rather effective despite the few errors that occurred during the process. I believe we could have gone with a simpler route in getting our message across and i also believe we could have used some advertising techniques that would have made it more interesting and effective. The message we were trying to send across was that Magnums can brighten any dull moment and bring an element of fun to any situation.
I feel as if our advert could have been better, although we did manage to get the overall message we created across, we could have done it in a more professional manner. During pre-production we made sure that our idea complied with the ASA/BCAP. As our product was an unhealthy food item, we did not make any false nutritional claims about the product.
I believe that our final advert was different from our original idea but this is not necessarily a bad thing. Although it was harder to film due to the continuity errors, we managed to get our pre-production work done relatively quickly as we had a strong idea of what we wanted to produce and film. I am rather satisfied with how everything turned out, although if we were to redo this project i would recommend filming somewhere with no natural lighting and using artificial lighting (e.g.: soft boxes) as it would be easier to manage in case of errors that occurred. We shared the work equally between us as a group which is the main reason we finished our pre-production work quickly.
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