Research and Planning: E4 and the Brief

1)
E4 is a British-Irish terrestrial channel that is funded by advertising. The channel was launched on the 18th January 2001 and the channel has a target audience of 16-34 year old's with a particular focus on female viewers which could include housewives and students. However, this age group seems quite broad and so could also include the secondary target audience as well as the primary. I feel as if the secondary audience could also reach up to people possibly 40 year olds depending on certain shows as some sitcoms have rather childish humor and so would possibly not be interesting to that of a 30-40 year old.

Regularly featured programmes include British shows such as The Inbetweeners and Skins as well as American imported shows such as The Big Bang Theory and How I Met Your Mother. Advertisers include that of Red Bull and Hungry House which are seen as predominantly for a younger audience (young adults).

 E4 is owned by the Channel Four Television Corporation and its sister channels include that of Channel 4 which has a rather diverse target audience (ranging from children, students, young adults and house wives) which all generate strong viewing figures. 4Music is another sister channel with target audience made up of almost equal female and male audience with a slight female bias.

2)
An E Sting is a short advert which includes the E4 logo in some way to let the viewers know that they are watching E4. They have been running since 2005 and they support Channel 4's continuous commitment to help develop new talent in innovative ways.

I feel that the target audience for this E Sting would be that of young adults due to the the feature of character at the end and the comedic approach of the character falling face first onto the floor from looking at his phone. The E Sting involves a Darwin-esque evolution of the main character where they begin as as sea creature and beging to quickly evolve into the character at the end where he then proceeds to face plant the floor from looking at his phone.

Once again, I feel like the target audience for this E Sting would be that of young adults due to the fact that the main focus seems to be a young man. Possibly even families as there is a family shown throughout the animation.

-https://www.youtube.com/watch?v=We9lKx0ORu0

3)

 Zoetrope:

 Thaumatrope:

Praxinoscope:

SMA Practise: Lego

For this task we set out to achieve a cohesive stop motion animation using Lego characters to try and make them look as if they were talking. The final product did look rather good but we found the constant sticking of the mouths quite frustrating as we kept accidentally nudging the Lego characters as we tried to stick the mouths on. It is quite limiting to work with because there is only so much you can do with it. Working with Lego was slightly time consuming as we had to make sure that we did not move the figures whilst removing the mouths.

SMA Practise: Human Animation

For this task we were asked to create a short animation involving humans doing impossible movements e.g: using paper as a 'magic carpet'. Unfortunately I was not present during the filming and so had no part in the creating. However, I was present during the editing and so gave my input with the way in which the photos were edited, the effects and the music.

4) For my final E Sting, I have decided to produce a 'live-action' human animation. This is mainly down to the fact that a lot more actions and movements are possible when using people rather than using an inanimate object e.g: Lego and clay. I notice that it will be quite time consuming but the outcomes look effective and well made.